- According to the recent announcement by Facebook, 1 million active advertisers globally used its platform in the last 28 days
- A vast majority of advertisers are small and medium business (SMBs). More than 2 billion connections between people and local businesses in the U.S.
- Tools like the Pages Manager app have seen a 3 million user increase in the last three months, majority of these users were SMBs.
These numbers illustrate the extensive reach and the scale at which people are connecting with U.S. small businesses on Facebook.
Why should SMBs use Facebook Marketing?
Facebook helps businesses amplify their word-of-mouth marketing, and studies show that people interact with their favorite brands on Facebook more than on any other social network.
All that a small business needs to do is to create a Facebook page. The potential reach of a Facebook page is huge. Your activity and interaction on the social network give you a chance to “humanize” your company. You can build a community on your Facebook page, which can increase customers’ loyalty and make them more likely to recommend your services.
A Facebook page helps you add features that can’t be easily implemented on your website. You can build a custom page, run contests and promotions, and manage a small e-commerce shop.
Facebook pages, promoted posts and highly targeted ads, all are tailor-made for SMBs as they eliminate complexities, reduce costs and help SMBs target their local audience.
However, more than 50 percent of small business owners use Facebook pages to promote their products, but only 16 percent use Facebook ads, according to a research firm specializing in local advertising.
To make its advertising popular among businesses, Facebook is taking following measures:
- Facebook is reaching out to local business through its incubator program
- It is mentoring businesses and helping them to be familiar with the ad buying process
- Facebook is likely to simplify advertising process further; It has already announced to reduce type of ad units to less than half of the existing numbers i.e. 27.
Currently, marketers don’t know whether they should opt for ‘Like’ ad or ‘Sponsored’ story. Soon Facebook will give you options for objectives (page likes, gain more viewers for video, get more foot traffic), which will help you choose ad model best suited for your business plan.
Facebook has just scratched the surface, and you can expect more initiatives from it to make it the most attractive marketing platform for SMBs.
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