Using Twitter is becoming more relevant than ever! And this is validated by the research firm Global Web Index’s report.
What does this mean for businesses?
Twitter’s greatest strength for business may well be in its relationship-building power, but not limited to this alone. The micro-blogging site helps business:
- Get more prospects
- Close more deals
- Be the expert in your industry
- Meet industry experts
- Stay ahead of industry trends
Business-to-business usage of Twitter continues to grow. According to a study, 80 percent of business-to-business marketers use Twitter to distribute content.
Twitter posts serve as your business conversation starter or springboard to action, capturing partner attention and pointing them to further resources.
5 Compelling reasons to use Twitter
Keeping in mind these industry trends, small business should use this micro-blogging site to promote, connect and brand their business.
If you are still not decided, please find below more compelling reasons to use Twitter for your business:
1. Connect with customers
Twitter is an ideal customer service platform. You can connect with your customers by posting tweets that interest your audience and reading and responding to your customers’ tweets. Through Twitter, you can encourage your customers to share feedback on your recently launched products and services. More interestingly, you can also create Twitter surveys to get instant feedback from your audience. You can also use Twitter to proactively promote company events and engage with your customers and prospects in real time.
2. Branding for your business
Branding your business on Twitter can be a highly effective approach for a small business looking to spur growth. Businesses have found Twitter to be a veritable gold mine for getting their messages to the masses and interacting with customers. You can use Twitter to announce new products and services. If you are trying to position yourself as a thought leader, Twitter is a great way to showcase your industry expertise.
3. Market your business
Much has been publicized about how big companies like Dell, Starbucks, and Comcast use Twitter to market their products and answer customers’ queries. But today, small businesses are also increasingly using the free micro-blogging service to promote their products and services.
Depending on your business, Twitter could be one of the most successful weapons in your Internet Marketing arsenal. Done right, Twitter Marketing can lead to positive exposure for your business.
4. Keeping Tabs on Your Competitors
Tracking competitors make good business sense. Monitoring your competitors regularly and analyzing and getting insight can help you refine your own company’s position in the market.
5. Increase sales
Twitter is an ideal tool for increasing sales. One of the best ways to directly increase sales with twitter is to actually announce and give out information to deals and sale items. More interestingly, Twitter can also be used for conducting time-bound promotions (flash sales), which will offer customers a significant discount on your products or services.
How To Use Twitter for Business?
Are you planning to use twitter a part of your social media marketing?
Are you ready to jump into the Twitter pool?
Are you trying to give your business the extra edge?
Consult ATI, your local IT partner, to help you create twitter strategies to market and spur growth to your business.