As a small business owner, if you are not sure about social media marketing for your fledgling business yet, the verdict is — social media is a great way to drive repeat business and to attract new customers. This is where you can harness a platform to – “Know, Like, Trust, Try, Buy, Repeat & Refer“.
Nowadays, businesses tend to go online in order to create a presence and establish a relationship with people on the Web. Social media offers various tools that small businesses can use to boost online visibility through sharing and interacting with their customers.
Why Do Small Businesses Need Social Media Marketing?
A small business owner can achieve following with social media marketing campaigns:
- Build online brand
- Improve web traffic
- Increase search rankings
- Create loyal customers
- Improve relationships with your customers
- Enhance internal and external collaboration
- Increase revenue
- Drive real business value
Before moving further have a look at the info-graphic:
via: Intuit Websites
Social Media Marketing Techniques for Small Businesses
If you’re a small business owner trying to learn the techniques of successful social media marketing, here are some important tips to get you started:
Social Media Strategy, first
It’s essential that you should have a strategy before you start your social media marketing exercises.
Set Your Goals
Goal setting should be part of your initial strategy development and planning. Be honest and realistic about your goals, and you need to understand that real social media success takes time and effort.
Measuring the ROI from your social media efforts is not easy but you can measure the human impact of your efforts. But, you can have following social media goals:
- Increasing Website Traffic
- Higher Conversion Rates
- Promoting Brand Awareness
- Brand/Customer Loyalty
More importantly, make sure that your social media goals marry with your overall business goals.
Engagement, Not A Sales Pitch
In order to get success with your social media marketing, you need to think about your audience first. How can you create and share kind of posts and stories they’re going to love? Engagement is the key factor here, and that requires more than just pushing your sales pitch.
Be Responsive to Your Audience
Responding to the questions and comments of your followers and providing prompt customer service with social media is one of the most infallible ways to win the goodwill of your customers.