If you are in Real Estate you must be familiar with IDX or MLS integration. A modern website design crafted specifically for real estate with IDX/MLS, SEO, and Social Media. Everything will look fully integrated, so your entire website including your listings can be the best version of you on the web. 

An Internet (or Information) Data Exchange (IDX) refers to the agreement between listing or selling Agents or Brokers and Buyers’ Agents to display Multiple Listing Service properties online, across multiple websites (via Real Estate Syndication where the listing Agent/Broker allows a listing to be Syndicated). IDX search users are home buyers or sellers in the market to buy or sell real estate. 

A Multiple Listing Service (MLS) is a suite of services that real estate brokers use to establish contractual offers of compensation (among brokers) and accumulate and disseminate information to enable appraisals. The listing data stored in a multiple listing service’s databases is the proprietary information of the broker who has obtained a listing agreement with a property’s seller.

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Real-time Listing and Search Feature

A website with IDX means more property listings and in almost real-time. It increases the amount of usable content on your website. More listings increase the possibility for visitors to find the best property for themselves. And that ultimately increases the usability and credibility of your website. User-friendly search features such as – interactive map search, property galleries, etc make it easy for website visitors to find their dream home on your Website, bringing them one step closer to becoming your customer.

Feature Your Top Listings

You can showcase active listings by automatically adding them to your Listings page through your MLS. The listings displayed on your Listings page will include either your own listings, or include your broker’s listings, too. You can also create saved searches with criteria you define for your prospective buyers on your website. 

Search Engine Friendly

IDX listings on your website are automatically Search Engine Friendly. Indexable IDX listings actually make your website even more easy for your potential clients to find you online. Listings are directly under your domain, so you benefit from search engine indexing, driving more traffic to YOUR website. Social share buttons let visitors share listings in social media, creating a valuable link to your website which again drives traffic on YOUR website.

Listing Display on All the Devices

Modern IDX also promotes Responsive Web Design (RWD), which is an approach to a sleek web design that makes web pages render well on a variety of devices and window or screen sizes. Your real estate listings will display properly whether website visitors are using a laptop, PC, smartphone, or tablet. This allows you to showcase your listings in a responsive and sleek design that captures your lead’s attention no matter what device they are using.

Bottom Line – More listings. More happy users. More deals!

 

Reference Websites – 

https://www.ixactcontact.com/benefits-of-real-estate-website-idx

https://templatic.com/wp/what-is-mls-idx 

Image Source – 

https://unsplash.com