Does your business have a blog? Are you looking to generate more business with blogging?

B2B Blogging is an important element of your overall marketing strategy, which paves the path to sales and eventually helps you in sales funnel conversion.

Acknowledging the fact, Irene Hutchinson, Marketing Director at ATI says, “With the goal of increasing conversions and driving revenue, B2B blogging has become one of the most potent tools in the hand of marketers and other stakeholders of a business.”

Validating her assessment, John Jantsch of Duct Tape Marketing says, “Without much hesitation, I can say that it’s the single greatest business asset I own.”

Your website, blog, online community, and your presence on social networking sites are critical to the success of your online and brick and mortar business.

Stats Show Blogs Rank Favorably with Businesses

So from a business perspective, what are the benefits of blogging?

There is a wide range of benefits for businesses to use blogs.

  • It helps drive traffic to your website
  • It helps convert that traffic into leads
  • It helps establish your thought leadership
  • It drives long-term results

Apart from these apparent benefits, there are certain intangible benefits of blogging that can benefit your business.

There are brands in the B2B space, which have been using blogs to their advantage. To themcontent marketing starts with blogging.

What do you think?

Are you considering seriously doing business blogging? Must have a look at our Sponsored eBook (Free Download). It helps you start your own blog. Please contact us for the free eBook or to help you setting up a Blog, maintaining it and generating the leads through blogging.